Oxygen Esports Partners with Ice Shaker
Oxygen Esports partners with Chris Gronkowski’s IceShaker
FOXBOROUGH, MA – JANUARY 11th, 2022
Ice Shaker and Oxygen Esports are thrilled to announce their new partnership where Ice Shaker will become the official Performance Bottle and Shaker Partner of Oxygen Esports, the Boston Uprising, and the newly announced Boston Call of Duty League franchise. This announcement is an expansion of the partnership between Oxygen Esports and the Gronkowski family, who announced their involvement in OXG’s latest fundraising round in December. Ice Shaker continues its move into esports as it will provide equipment and performance consulting for all OXG’s rosters.
Ice Shaker is a family-operated business created and used by the Gronkowski brothers. The five pro athletes from the National Football League and Major League Baseball needed a bottle designed to perform well while looking fresh on their respective playing fields. The bottle is forged from kitchen-grade stainless steel that will not absorb odor like plastic bottles do, and feature a patented twist-in agitator that breaks up powders but is silent when you shake the bottle. Ice Shaker offers a product so far above competitors that during their appearance on Shark Tank they were offered by all 5 sharks and closed a deal with Mark Cuban & Alex Rodriguez. “Gamers need a bottle that will keep their drinks cold all day, won't spill, won't sweat, and can mix their favorite energy drinks,” says Chris Gronkowski, Founder, and CEO of Ice Shaker. “Ice Shaker is the perfect gaming bottle, and we are excited to see OXG stay hydrated with a bottle that was built for the best.”.
Oxygen Esports is New England’s largest sports organization with rosters competing at the highest level across some of the most-watched titles in esports, including Call of Duty, Overwatch, Valorant, Halo, Rainbow Six: Siege, Rocket League, and Apex Legends. “We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters,” said Murphy Vandervelde, Co-Founder of Oxygen Esports. “With most of our leadership team having played collegiate and professional athletics, we know how important it is to equip our athletes to perform in-game, during practice, and off the stage. Ice Shaker’s proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool.”.
Not only is Ice Shaker’s technology best in class, but the bottle also features highly customizable bottle designs and slick design profiles to make sure consumers have a bottle for every occasion. “Ice Shaker’s highly customizable design will allow us to offer our fans plenty of unique and limited-edition colorways enabling them to stay fresh and hydrated,” said Adam Morrison, Chief Operating Officer of OXG. “we are looking forward to keeping our fans on their toes with surprise drops, contests, and influencer collaborations.”.
About Ice Shaker
Ice Shaker, founded in 2016 by former NFL Fullback, Chris Gronkowski was developed with one goal in mind; to help people live an active & healthy lifestyle by providing them with the ultimate drinking vessels for their nutrition and hydration needs. Having appeared on ABC's Shark Tank and receiving offers from all five sharks, Ice Shaker ultimately inked a deal with Mark Cuban and Alex Rodriguez. Since that time, Ice Shaker has taken the insulated drink-ware industry by storm, establishing itself as a major player in the sector with a reputation for quality, style, innovation, and customer experience.
Ice Shaker currently offers nine unique products and over one hundred SKU's. To learn more about Ice Shaker visit https://www.iceshaker.com.
About Oxygen Esport
Oxygen Esports (“OXG”), established in 2020, is New England’s premier multi-title esports organization. Headquartered in Foxborough, Massachusetts, and backed by some of Boston’s most prominent sports and gaming experts, OXG is breathing new life into the team landscape with a data-driven approach to talent acquisition and fan base engagement, proven in the market by our track record of success. Today, OXG competes in some of the most prestigious esports leagues, including Call of Duty League, Overwatch League(Boston Uprising), Rainbow Six Siege North American League, Rocket League Championship Series, Valorant Champions Tour, and many others.